Summit is a firm on a mission
to help Australia find its national ambition.
Why we exist?
Our alliances with Britain and the US have been always been strong. But it’s time for Australia to find its national ambition – and make an impact on the world. This requires leadership, skilful diplomacy abroad and ambitious policies at home. We need confidence and trust in Australia. And its extraordinary power to communicate.
What we do?
Summit Communication Group is a premier media relations firm, focused on delivering unique insight and partnership for companies to elevate, promote and protect their businesses and reputations. We are committed to the integrity of quality Australian journalism – and meet them with well researched stories designed to resonate.
What drives our work?
Beyond PR. We incite the action that creates a catalytic moment in time for a business or brand. We help clients grow their platform, by using:
We ask questions rather than make assumptions. Summit Communication Group approach to research helps construct an evidence base that gives every person involved in your PR, communication and marketing unflinching confidence to move minds. Deeper discussions provide the insight and intelligence for a clear communication strategy to help you succeed, more rapidly and with decreased performance risk.
Once we know your objectives, we work to identify a singular strong idea that can be executed through a minimal number of tactic(s) and still have the greatest potential. This minimises your cost and risk. When opportunities emerge, we scale up. Equally, our policy is to execute your tactical work at the highest level of competency, but at the lower rate of internal cost. This means your bill for senior staff is kept to a minimum. Our principle-led approach echoes a respectful long-range view we take to client relationships.
Freedom to Win.
We are proud to be an independent firm, we answer to our clients and ourselves. We invest in the personal growth and advancement of our people – this gives us courage in the work we do for you and earns us the privilege of becoming your trusted and resilient partner. Our past engagements, for many types of organisations, across many sectors, give our team marketing, communications and public relations benchmarks that can form the chassis of your winning strategy.
I founded Summit Communication because I sensed a growing need from CEOs and Founders of great Australian businesses wanting to adapt to change, evolve and innovate.
The pandemic put trust to the test. It was time to contemplate the uncertain future of PR, communications and marketing.
The media is struggling with being objective and non-partisan. Most news organisations are more concerned with supporting an ideology or political position than with informing the public.
Many journalists and reporters are purposely trying to mislead people by saying things they know are false or gross exaggerations.
I believe it’s dangerous creators who must lead the charge.
These people have unshakeable self-belief and a commitment to sharing original, provocative, and captivating stories – and they will always be the pioneers of media.
Summit Communication Group was designed to be a home for dangerous creators.
Our active communications use a combination of journalism, cultural archaeology, psychology, best-in-class photography, and biography writing to drive optimal outcomes for clients.
We have a purpose to collaborate with clients using our unique principle-led approach to make meaningful societal connections, forge relationships and outpace their competition.
Our storytelling and platform growth methods move the media relations industry forward and win big audience appeal.
Regardless of how we make a new connection for our clients, we are in the business of advancing trust. Trust builds and protects reputations. It also enriches every dimension of the marketing mix. Trust gives Advertising, Social, Promotion, DM, Sales and Brands potency.
Let’s move forward.
CEO & Founder,
Principles & Culture.
We offer our people the opportunity for merit-based advancement more rapidly than is available to them at most other firms. Our organisational structure reflects a hierarchy of competence, we’re transparent about the role and responsibilities, which must function to best serve our clients and our firm within each of these five tiers.
For us to be effective, our people must best represent the diversity of community in which are active. Summit Communication Group practice equality of opportunity, we are culture for men and women from different nationalities, backgrounds and perspectives.
Tell us what you need.
Make a time
Learn how we’ve helped others